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Purple Podiums

Strategic Projects



Experience strategic design for introducing brand-new purchasing experiences for a created brand named GoCha. The design includes quantitative research, user interview, strategic project management, market analysis, product design, and building up the brand interface structure.


Open Book

The design focus on rebranding the bookstore and targeting the global markets to lead a new experience of reading experience and enjoying life. 


PwC TE Tookits

Designed the whole color systems and the design guidelines for structuring and building up the functional UI design toolkits including color, icons, and functional navigation bars for PwC's shareholders and the directors. 


Microsoft UX Challenge: Elderly

An UX design Exercise from Microsoft. Elderly is designed for a community that helps senior retired people to become socialized and convenient to develop hobbies and enjoy life.

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Remote Work Report

A UX research report done by leadership and innovation class corporated with UX Design Lead in Google.

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Lenovo MVlite

AI platform which uses visual design strategy methodology to depict the hardware platform. MVlite helps users easily switch between focus annotation and structure panoramic view, clearly guiding users to annotate, and efficiently optimizing the AI model.

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Lenovo EV Research

The project was about the future trend of electric vehicle markets and the industry analysis for the potential strategic research of current business models which can be developed and invested from Lenovo Group.

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OPPO Emergency Lighting

This creative idea is based on the insufficient and dangerous lighting conditions for OPPO mobile phone users to provide emergency light indicating alert situations, which OPPO mobile app store users can download.


Hannaford Handbook

This is a corporate studio class that focuses on the strategy solution solving for Hannaford in the US about their company's DEI research report. 



The project is to design an online social networking application to help Gen Z get into social in real life and explore the art community to find topics they are interested in the personalized avatar's meta world.

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